Company Name: _____________________________________
Your name: ___________________________________ Title: ___________
Address:________________________________________________
City: ______________________ State: ___________ Zipcode: _______________
Phone: ______________________________ Fax: _________________________
Voicemail: _______________________ Cellular phone: _____________________
Email address: ________________________________
Current Web Site URL: _______________________________

1. Purpose of web site

Please rank the purpose of your web site. Give the most important purpose a "1", next most important a "2",etc. Leave blank anything which does not interest you at all.
__ To gain a favorable impression of this company.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over the Internet
__ To encourage potential customers to contact us by phone, email, or mail to help eventually to make a sale.
__ To make available product information and price lists to customers.
__ To make available product information and price lists to distributors.
__ Other _______________________________________________________

2. Site Organization
Please check pages you are considering.
___ Opening page (Home Page)
___ About your company
___ Products/Services
___ Ordering Information
___ FAQ (Common questions and answers)
___ Related Links
___ _______________________
___ _______________________
___ _______________________
___ _______________________
___ _______________________
Total number of pages ________________

3. Domain Name/Site Name

Site Name on Masthead, may be your company name or a specific product name: ____________________________________
Domain Name
It must be registered through your Internet Service Provider and approved by InterNIC before you can use it. You may check the availability of your domain name at: http://www.netsol.com/cgi-bin/whois
Domain Name: _______________________________________

4. Masthead Graphic, or company logo

__ Company Logo incorporated in the masthead graphic? If so I will need a color copy.
__ Photo or drawing of product?
__ Other ideas _______________________________________________

5. Background Color or Texture

Normally, I recommend a white or pastel background for best readability and contrast. However, it's your choice.
__________________________________________________________

6. Basic Page Elements

__ Page titles which show at top of Web browser:
__ Top-of-page graphic based on the masthead graphic
__ Standard company information near bottom of every page
__ Navigation links on every page
__ Colored Lines compatible with color scheme
__ Email response link to the following email address:_________________________

7. Photos and Graphics

My Agreement includes a statement that you own the copyright to, or have permission from the copyright owner to use any photos or graphics you send us. You can either supply photos by sending the photos themselves for us to scan and return, or by sending the digitized images on a diskette. If you desire a photo you do not have, I have resources to purchase "stock photos" from various agencies.

8. Forms

__ Guestbooks for visitors to record comments
__ Requests for information
__ On-line order forms. If you want to receive credit card information, you require a SSL-secure server as host. I can assist you with arranging this.
__ Other ________________________________________________________

9. Internet Service Provider/Internet Presence Provider Information

Internet Service Provider Name _____________________________________
FTP address ____________________________________________
Username _________________________ Password ______________________
Voice phone: _______________________________
Email address for support. ________________________________________

10. Registering and Advertising Your Web Site

• Give customers a good reason to come by offering them something
• Finding industry-wide linking pages and negotiating reciprocal links to and from their web pages
• Purchasing web advertising
• Becoming active in several of the thousands of Internet news groups and mailing lists
• Developing a "signature" mini-ad attached to all your email messages
• Including your email and web addresses on all your company's print literature, stationery, and display advertising
• Using the email addresses you collect for a monthly/quarterly "Newsletter", that has information and a subtle ad with specials.

__ Information about number of visitors to your web site can usually be obtained from your Internet Service Provider, from statistics generated daily by various server programs. I do not normally include page counters, as the "hits" can be misleading.
__ Key words which people might use to find your product or service. I will help you determine the most effective words for your web site.
__ A 25-word (200 character) sentence or two describing your web site using as many key words as possible in a readable sentence.
__ Submission of your information to the top 20 web search engines to register your web site by me after final payment is received.

11. Maintenance and Updating

The firm price quoted you includes minor updating for the first 30 days after completion of your web site. This covers minor price changes, product changes, details, etc. Changing considerable content involves constructing a new web page and is billed at an hourly rate.
__ Target Date for final payment to be made and your Web Site to be advertised: _________________

12. Your computer system

So that I may understand what you see when you are viewing web pages, please check the appropriate lines below;
Monitor Size: ___ 14", ___ 15", ___ 17", ___20", ___21", Other __________
Screen Resolution: ___ 640 x 480, ___800 x 600, ___ 1024 x 768, ___ 1280 x 1024, Other _________
Number of colors: ___ 256, ___ 65K, ___ 16M, ___ 32M, Other _________
Web browser: Netscape ___4.x, ___6.x
Microsoft Explorer ___4.x, ___5.0, ___5.5, ___6.x
Other _____________________________

13. Just take care of it for me

___ I am authorizing Hal Singer to use his best judgement in handling all aspects of this website, and am leaving decisions up to him.

On behalf of my organization I approve the above plan which I have developed with Hal Singer, Web Site Development, to construct a web site, and I authorize Hal Singer to use this Planning Worksheet as the basis of the project to get started.

Signature ______________________________ Date_________________